SHOPgoodwill.com Modernization
updating a unique platform with a social conscience.
Shopgoodwill.com is an online marketplace for Goodwill stores across the country to sell the incredible variety of used goods that are donated and also to promoted the social mission that Goodwill is built around
MY ROLE: Lead Designer
Project management
Interfacing with the client
Audits, scheduling, user flows
UX Design
MY WORK: I was the lead designer, leading a team of 5 with others focused on a) research, b) ADA compliance, c) analytics, and d) visual branding. All of us worked together and gave support and feedback ubiquitesly, but each person had a focus. The sum was greater than the whole. Before we get into the design work, here is a little of the broader project story:
client management
I led the twice-weekly+ reviews with schedule and progress updates as well as UX feedback. In attendance were the client Goodwell, the development company who was building the site as well as a third party working on the brand strategy. A lot of cooks in the kitchen.
work management
I managed the kahnbahn board to keep the project flowing and make sure that all knew what they were responsible. In this time of COVID and remote working, Tools like Miro and Figma are lifesavers for productivity and communication!
Building a system
Ultimately, over the course of 8 weeks, we used Figma to build out a design system, numerous working files and final review & handoff files.
On the UX front, We overhauled the seller site. (desktop and responsive), the buyer site (mobile, desktop, app). I started by doing an audit of the existing experiences noting issues and calling out opportunities. These were then categorized into features - part of the requested statement of work, and recommendations - ideas that would build
On the seller site, the agreed upon deliverable (Design was not involved in the discussion) was 15 pages. In order to figure out which pages were representative of the larger set and give the client and dev team what they needed to improve the whole site, we
Below, you can see the specific pages we delivered, along with enough variations and states to cover primary use cases.
Zooming into examples of the dashboard, and the auction intake process.
Detail of the dashboard, with collapsed left nav, and a simplification of the existing search experience, combining multiple screens into a single control.
We did the same levels of work on the buyer site. Audit, page flows,
Audit of the existing site
Large number of explorations, including home, search, checkout, account pages among others
Complete mapping of the filter experience was made very difficult because of the nature of goodwill’s inventory. This includes items that are mostly one of one, ongoing selection changes, differing timeframes, and an inability to surface final costs due to shipping charges from multiple sellers.
Details of the categorization, selection chips and sorting mechanisms.
The entire project was done in approximately 8 weeks from start to finish and constant communication with all partners was a necessity to stay on track. Overall the client was very happy and we look forward to wonderful results. In the meantime, even with the admittedly dated UX, shopgoodwill.com has sold over $1B dollars of used stuff. On person’s trash is another’s treasure.
“Goodwill is hoping it can set itself apart by emphasizing its mission of using its earnings to fund job training and career services for people with disabilities, lack of work experience and other challenges to securing employment".” - Forbes 2/21